My Tips For Operating A Food Truck In Freezing Weather

Winter food truck tips

Learn how to maximize your profit at Winter

Starting a food truck operation made a lot of sense in the summer. The scads of tourists and locals out enjoying the sunny weather were easy customers and the balmy temperatures made us happy to spend our long summer afternoons outdoors. As the temperatures cooled in the fall, however, and the customers started to dwindle, we began to wonder how solid our business model was after all. Then came the first snowfall and a cold week, bundled in a ski jacket, huddled in the corner of the truck’s kitchen, praying that even a single customer would show up. After that first wintery week, we were ready to throw in the towel, but we persisted, more because of pride than anything else. By the end of the winter, we had learned a few things about keeping a food truck business going through even the coldest weather. Sales were back up and our business was back on track.

Winter Safety Tips

Every businessperson knows that the customer always comes first. When you are operating a food truck in sub zero conditions, however, safety must come before even your best customer. First of all, you must never forget that your truck is vehicle, like any other. It must be fitted with the proper snow tires and mirrors and the windshield defroster must be in working order. Clear all snow from the vehicle first thing in the morning, and make sure to continue clearing it if it is snowing throughout the day.

It is particularly important to find a legal parking space in the winter. Visibility can be poor and you need to make sure that you will not be hit by a passing car or blocked in by a snowplow. Additionally, you should always use a wheel block, even when you are not parked on a hill. Ice can develop throughout the day and you do not want to slide into oncoming traffic.

You will find that heat is one of your biggest concerns once the outdoor temperatures start to drop. If you use a space heater, you must make sure that it is properly vented and will not pose a risk of fire or carbon monoxide poisoning. While it is tempting to bundle yourself up in scarves and gloves, this can also be dangerous. Make sure to keep all loose fabric away from the stove, grill or any open flame.

How to Maximize Business During Winter

If you want to run a successful food truck business during the winter months, you need to offer something that people will want to eat in cold weather. Add a few hot drinks to your menu and include seasonal favorites such as mulled cider or peppermint hot chocolate. Remember that most of your customers will be wearing gloves, so gooey, greasy food may be best left for a warmer season. The key is to find menu items that are hearty, that are easy to eat and that warm the stomach.

In the winter, your parking spot can mean the difference between a thousand customers and no customers at all. It is important that you set up shop in a well-populated area. Nobody wants to walk far for lunch when it is freezing out. You can also help customers find you by keeping a clear path to your window and by putting up sandwich boards out on the sidewalk. You may have to put more effort into advertising during the winter, but you can rest assured that if you do, your food truck will not be without customers.

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